Can AI Replace Content Writers? (3 Key Aspects)

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Yes, they can. Current AI writing tools are so sophisticated that they can even write 1,000-word long articles in one click. And the whole AI writing industry has only just started. They can read the internet and create perfectly sentenced articles based on the knowledge they find.

The recent advancements of GPT-3 (Generative Pre-trained Transformer 3, an autoregressive language model) are a testament to how far AI has come. GPT-3 can generate human-like text and can even complete unfinished sentences, which is quite impressive. Together with content writing, this AI technology now has advanced to AI voice generators and AI art generators.

Content writers should be worried about their jobs because there are many AI tools that can do their job better and faster. However, they shouldn’t despair because there are still some things that AI can’t do well.

For example, content writers are better at coming up with creative ideas and stories. They are also better at understanding the needs of their target audience and creating content that appeals to them.

After all, AI software is designed to imitate human behavior, so it stands to reason that it could one day be completely used to write blog posts, articles, and even books. However, there are several reasons why AI software is unlikely to replace content writers completely anytime soon. 

First of all, AI writers must be used by humans to produce content. It cannot do it by itself. So there needs to be at least a content editor who has to have all the facts checked in case an AI writer writes incorrect phrases.

AI writers also aren’t that good (yet) with data and statistics. This is where human research still is far ahead of AI.

So, while AI can replace some basic content writers (like virtual assistants), it is not likely to take over high-quality article writing. Content writers who stay ahead of the curve and keep up with the latest trends will be able to keep their jobs for the foreseeable future.

Where AI Writer Beats Content Writers

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AI writing has many benefits over human content writers. AI writers are able to produce content faster and more efficiently than human writers. They can also scale their content production to meet the demands of large projects.

AI writers can customize their writing to match the style and voice of their clients. As a result, AI writers are quickly becoming the preferred choice for businesses seeking to produce high-quality content in a timely and cost-effective manner.

Produce content faster

AI writers are better at generating content than human ones. This is because they do not need to take breaks, and can work for longer periods of time without getting tired.

AI writers can produce content at a higher quality and accuracy than human writers. This is because they are not influenced by emotions, and can therefore make logical decisions when it comes to writing.

AI writers can help you save money. This is because you will not need to hire as many human writers, and you will not need to pay for their time off.

Can scale content production

AI writers can also scale their content production to meet the demands of large projects. For example, a company that needs to produce a large volume of content on a daily or weekly basis can use an AI writer to help with the task. With AI writer you can create new content or edit existing content to meet the company’s needs.

AI writers can help with the creation of customized content. For example, a company that sells products through a website can use an AI writer to create product descriptions that are tailored to the individual customer. By using customer data, the AI writer can create descriptions that are more likely to lead to a sale.

Overall, AI writers can help companies save time and money by automating the content production process.

Better grammar

AI writers can also generate texts that are more accurate in terms of grammar and style. This is because they can be programmed to follow specific style guides and conventions. This means that you are less likely to make mistakes when using an AI writing tool.

AI writers can help improve writing skills. This is because they can provide you with feedback on your writing. They can also suggest ways to improve the clarity and quality of your writing. AI writers can be a valuable tool for anyone who wants to improve their writing skills.

Where Content Writer Beats AI Writer

Bored woman having fun with pencil

AI software is not yet able to replicate the full range of human emotions or do the deep research necessary for well-written content. Nor can it create the same level of engagement with readers that good writers are capable of.

Human Emotions

For one thing, AI copywriting software is not yet able to replicate the full range of human emotions. In order for written content to be truly effective, it needs to evoke an emotional response in the reader. Whether it’s laughter, sadness, anger, or simply a sense of understanding, the ability to connect with readers on an emotional level is what separates good content from great content. And while AI software is getting better at imitating human emotions, it’s still not quite there yet. 

Content Research

Another reason why AI software is unlikely to replace content writers is that well-written content requires a deep understanding of the subject matter. Sure, AI software can do a ton of research in a very short period of time. But at the end of the day, it’s up to the human brain to make sense of all that information and turn it into something coherent and readable. And while AI software might be able to do that someday, it’s not quite there yet. 

Writing is Art

Let’s not forget that writing is an art form. Yes, AI software can crank out a lot of words in a very short period of time. But those words are often choppy and lack the flow that makes for good reading. Good writers know how to use rhythm and rhyme to create a feeling of momentum that carries readers through to the end. They know how to play with words to create double meanings and hidden messages. They know how much white space to leave on the page and when to use italics or boldface for emphasis. In short, they know how to use language in ways that engage the reader’s senses and stimulate their imagination. And while AI software might one day be able to replicate all of those things, it’s not there yet. 


Together they are gold. While AI writing software can do a lot of things that content writers can do, there are some things that they are not able to replicate. These include the ability to evoke an emotional response in readers, do deep research, and create engaging writing. Human emotions, content research, and writing skills are something that can only be done by a human writer.

AI writers must also be used by a human as they are not yet capable of working 100% on their own. I’d call them more like AI writing assistants.

Companies should not rely solely on AI writing output for their content needs, but rather use them as a tool to help speed up the process or improve accuracy.

You can test some AI writers for free to see if they can make your writing more efficient.

Are you using an AI writer? Are you afraid of AI writers? Please let me know in the comments.

Mats-Peter Forss

Mats-Peter Forss is a full-time website tycoon and digital product creator with years of experience in different software products. Along with writing to, Mats-Peter is running multiple different websites and selling digital products (vectors, fonts, and logo templates).

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